Free Seminars/Webinars
Online
Please check each individual seminar to see its location and registration information. Attend any 5 seminars with the Core Business Seminar (CBS) designation, and you will receive an Entrepreneurial Foundation Certificate.
Call 919-718-7544 to pre-register or for more information about Online seminars.
-
90 Day Marketing Growth Series (Pt. 2) Messaging That Moves the Needle: Build Your Content Funnel
Jan22Your message only matters if it moves the needle. In this results-driven session, you’ll learn how to set meaningful goals and translate them into measurable growth. We’ll cover the metrics that matter most--focusing on KPIs that actually drive clients, not vanity numbers--and show you how to build a marketing dashboard that takes the guesswork out of tracking progress. Through the Content Funnel Formula, you’ll connect your core message directly to your marketing efforts, ensuring every piece of content supports your larger revenue goals. Then, we’ll break your vision into actionable steps, using a 30-60-90 day growth plan to create momentum. Finally, you’ll apply the Merlyn Method--a powerful visualization technique that helps you imagine your success one year out and build the plan backward to make it achievable. By the end of this session, you’ll walk away with a clear roadmap, practical tracking tools, and the confidence to measure, manage, and accelerate your business growth.
- Start • End Date: 01/22/2026 • 01/22/2026
- Day: Th
- Time: 11:00 AM - 1:00 PM
- Cost: Free
- Instructor: Martin Brossman
- Location Code: ONLINE (Class is held online)
- Building Location:
-
90-Day Marketing Growth Series (Part 3) - The Referral Engine: Marketing Online & Offline
Jan29Marketing is more than clicks--it’s about building relationships that drive results. In this hands-on session, you’ll learn how to create a referral engine by turning your satisfied customers into ambassadors who actively promote your business. We’ll explore the hybrid marketing advantage, blending online and offline strategies so you can reach your clients wherever they are--whether on social media, at local events, or face-to-face. You’ll master the essentials of relationship marketing, gaining practical strategies to win trust, not just attention. We’ll guide you through the Visibility Blueprint, helping you select the right platforms without overwhelm, and show you how to craft content that connects. By the end of the class, you’ll have your first monthly marketing calendar ready to launch, with a clear plan to attract, engage, and convert clients consistently.
- Start • End Date: 01/29/2026 • 01/29/2026
- Day: Th
- Time: 11:00 AM - 1:00 PM
- Cost: Free
- Instructor: Martin Brossman
- Location Code: ONLINE (Class is held online)
- Building Location:
-
90-Day Marketing Growth Series (Part 4) - The 90-Day Marketing Machine: Execute with Confidence
Feb05Turn strategy into action with The 90-Day Marketing Machine, a hands-on session designed to help you execute your marketing plan with confidence. Learn how to move from planning to posting by building a system that practically runs itself, freeing up time for what matters most. We’ll explore time-saving tech and automation tools, including AI-driven solutions, so you can scale your efforts without losing your personal touch. Dive into your growth toolkit--covering content creation, collaboration strategies, and conversion techniques--and apply them in a practical execution lab. By the end of the class, you’ll have your 90-day marketing strategy fully built, scheduled, and ready to launch, equipped with the tools and processes to stay consistent and impactful.
- Start • End Date: 02/05/2026 • 02/05/2026
- Day: Th
- Time: 11:00 AM - 1:00 PM
- Cost: Free
- Instructor: Martin Brossman
- Location Code: ONLINE (Class is held online)
- Building Location:
-
90-Day Marketing Growth Series (Part 5) - Stay on Track: Tools & Accountability for Growth
Feb12Momentum is everything in business--and this session ensures you stay on track and keep moving forward. In Accountability in Action, you’ll learn practical strategies and systems to monitor progress, set milestones, and maintain focus over the full 90-day cycle. We’ll provide tools, templates, and free systems--from Google Sheets to Slack--that make tracking simple, consistent, and even enjoyable. Through hands-on exercises, you’ll plan, track, and execute your next 90 days with confidence, eliminating excuses and turning intentions into measurable progress. By the end of the workshop, you’ll have a clear, actionable roadmap that keeps you accountable and positions your business for sustained growth.
- Start • End Date: 02/12/2026 • 02/12/2026
- Day: Th
- Time: 11:00 AM - 1:00 PM
- Cost: Free
- Instructor: Martin Brossman
- Location Code: ONLINE (Class is held online)
- Building Location:
-
Money Management for Small Business - A 5-Part Webinar Series
Mar31Running a small business is exciting--but let’s be honest, managing the money side can sometimes feel overwhelming. Whether you’re just getting started or looking to get more control over your finances, this series is here to help you feel confident and in charge of your business dollars. Join us for Money Management for Small Business, a five-part webinar series designed to make sense of the financial side of entrepreneurship. We’ll break everything down in plain language, with real-world examples and practical tips you can put to use right away. Here’s what you can look forward to: Cash Flow Management -- Learn how to track what’s coming in and going out so you can keep your business running smoothly (and sleep better at night!). Financial Decision-Making & Pricing Strategy -- Understand your numbers and how to price your products or services for profit--"not just to get by. Preparing for a Business Loan --Find out what lenders really want to see and how to get your business “loan ready.” Bookkeeping & Accounting Best Practices -- Stay organized, avoid stress at tax time, and make your numbers work for you. Setting Up QuickBooks -- A step-by-step guide to getting your QuickBooks system set up right from the start. Class dates -- March 31st, April 7th, April 14th, April 21st, and April 28th Time: 11:30 am -- 1:30 pm Part 1 -- Cash Flow Management for Small Business - March 31, 2026 Cash flow can make or break a small business--but the good news is, once you understand how it works, you can take control of it! In this friendly, hands-on session, you’ll learn simple ways to track what’s coming in and going out, plan for the ups and downs, and keep your business running smoothly. No confusing jargon--just clear, practical steps you can start using right away. We’ll talk about how to avoid common cash flow challenges, create a plan for steady growth, and make sure your business always has what it needs to thrive. Whether you’re new to managing finances or just want to get more confident with your numbers, this class will give you the tools and know-how to feel more in charge of your business money.
- Start • End Date: 03/31/2026 • 03/31/2026
- Day:
- Time: 11:30 AM - 1:30 PM
- Cost: Free
- Instructor: Terri Brown
- Location Code: ONLINE (Class is held online)
- Building Location:
-
Preparing for a Small Business Loan - Online
Apr07Thinking about applying for a business loan but not sure where to start? This class will walk you through exactly what lenders look for. You’ll learn how to gather the right documents, understand your financial statements, and present your business in the best possible light. We’ll also cover tips for improving your creditworthiness and choosing the right type of loan for your needs. By the end of this webinar, you’ll feel more confident, better prepared, and ready to take the next step toward securing the funding your business deserves.
- Start • End Date: 04/07/2026 • 04/07/2026
- Day: Tu
- Time: 11:30 AM - 1:30 PM
- Cost: Free
- Instructor: TBA
- Location Code: ONLINE (Class is held online)
- Building Location:
-
Financial Decision-Making and Pricing Strategy - Online
Apr14In this webinar, we'll unravel the complex web of factors influencing consumer perceptions of value and driving purchasing decisions. Prepare to explore the psychology behind pricing strategies as we dissect how consumers perceive price anchors, reference points, and the psychology of discounts. We'll uncover the cognitive biases and heuristics that shape financial decision-making, empowering you to leverage these insights to optimize your pricing strategy for maximum impact.
- Start • End Date: 04/14/2026 • 04/14/2026
- Day: Tu
- Time: 11:30 AM - 1:30 PM
- Cost: Free
- Instructor: Michael Barbera
- Location Code: ONLINE (Class is held online)
- Building Location:
-
Bookkeeping and Accounting Best Practices - Online
Apr21Gain a workable knowledge of how to properly record financial transactions for your business. Discover the three most important financial reports and how to use them to make the best-informed business decisions. If you’re a new business owner or need a refresher on the basics of accounting, this seminar is designed for you.
- Start • End Date: 04/21/2026 • 04/21/2026
- Day: Tu
- Time: 11:30 AM - 1:30 PM
- Cost: Free
- Instructor: Crystal Wambeke
- Location Code: ONLINE (Class is held online)
- Building Location:
-
Getting Started with Quickbooks - Online
Apr28In this learning lab, attendees will be introduced to the cloud-based software QuickBooks Online. You will discover ways this popular online software can help small business owners save time, simplify bookkeeping, and avoid costly errors. You’ll learn account setup, how to track business income and expenses, and generate financial reports
- Start • End Date: 04/28/2026 • 04/28/2026
- Day: Tu
- Time: 11:30 AM - 1:30 PM
- Cost: Free
- Instructor: Crystal Wambeke
- Location Code: ONLINE (Class is held online)
- Building Location: