Free Seminars/Webinars
Chatham
Please check each individual seminar to see its location and registration information. Attend any 5 seminars with the Core Business Seminar (CBS) designation, and you will receive an Entrepreneurial Foundation Certificate.
Call 919-718-7544 to pre-register or for more information about Chatham seminars.
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Brand Development & Management
May29Branding is the cornerstone of your business’ identity, encompassing its visual elements to the emotions it evokes in consumers. In our upcoming workshop session, we'll dive deep into the power of branding and its profound impact on consumer behavior. We'll explore how subtle nuances in color, aesthetics, and messaging can sway a customer's perception and influence purchasing decisions. Through the lens of consumer psychology, we'll uncover the critical building blocks of a robust brand: consistency, creativity, and connection. Join us as we unpack the intricate relationship between branding, marketing, and sales, and discover how a well-crafted brand identity can serve as a catalyst for business success. You'll gain practical insights and actionable strategies for developing a brand that resonates authentically with your target audience, fostering loyalty and trust, and, ultimately, driving growth. Location: Red Moose Brewing Co. 90 East St. Pittsboro, NC 27312
- Start • End Date: 05/29/2024 • 05/29/2024
- Day: W
- Time: 6:00 PM - 8:00 PM
- Cost: Free
- Instructor: Dr. Michael Barbera
- Location Code: PMC (Pittsboro Main Campus)
- Building Location: Red Moose Brewing Company
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Consumer Psychology & Customer Experience
Jun05Psychology Infused Marketing is a dynamic session that combines the power of psychology with Clicksuasion's groundbreaking reTRUST Framework. This workshop will equip marketers with the knowledge and tools to create highly effective and impactful marketing campaigns that build trust, engagement, and lasting connections with consumers. Attendees will gain a deep understanding of human behavior, emotional branding, persuasion techniques, and more while unlocking the power of the reTRUST Framework to enhance consumer trust, engagement, and conversion rates. Join us to create Remarkable, Experiential, Transparent, Reciprocal, Utilitarian, Social, and Timely marketing strategies that leave a lasting impact on your target audience. Location: Red Moose Brewing Company 90 East St. Pittsboro, NC 27312
- Start • End Date: 06/05/2024 • 06/05/2024
- Day: W
- Time: 6:00 PM - 8:00 PM
- Cost: Free
- Instructor: Dr. Michael Barbera
- Location Code: PMC (Pittsboro Main Campus)
- Building Location: Red Moose Brewing Company
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Financial Decision-Making & Pricing Strategy
Jun12Welcome to Week 3 of our immersive workshop series, where we dive into the fascinating intersection of Financial Decision Making and Pricing Strategy, infused with insights from psychology and behavioral finance. In this session, we'll unravel the complex web of factors influencing consumer perceptions of value and driving purchasing decisions. Prepare to explore the psychology behind pricing strategies as we dissect how consumers perceive price anchors, reference points, and the psychology of discounts. We'll uncover the cognitive biases and heuristics that shape financial decision-making, empowering you to leverage these insights to optimize your pricing strategy for maximum impact. Location: Red Moose Brewing Company 90 East St. Pittsboro, NC 27312
- Start • End Date: 06/12/2024 • 06/12/2024
- Day: W
- Time: 6:00 PM - 8:00 PM
- Cost: Free
- Instructor: Dr. Michael Barbera
- Location Code: PMC (Pittsboro Main Campus)
- Building Location: Red Moose Brewing Company
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Behavioral Economics, Neuromarketing & Biometric
Jun19In this session, we'll explore behavioral economics, examining how irrational behaviors and cognitive biases shape consumer choices. Through the lens of neuromarketing and biometric research, we'll unveil the hidden triggers that influence purchasing behavior at a neurological level, allowing you to craft marketing strategies that resonate on a deeper, more subconscious level. Join us as we uncover the latest advancements in behavioral science research and discover how to implement effective behavioral interventions in your marketing and sales efforts. Gain practical insights into leveraging psychological principles to enhance customer engagement, drive conversions, and cultivate long-lasting brand loyalty. By harnessing the power of behavioral economics and neuroscience, you'll unlock new opportunities to elevate your business to unprecedented heights. Location: Red Moose Brewing Company 90 East St. Pittsboro, NC 27312
- Start • End Date: 06/19/2024 • 06/19/2024
- Day: W
- Time: 6:00 PM - 8:00 PM
- Cost: Free
- Instructor: Dr. Michael Barbera
- Location Code: PMC (Pittsboro Main Campus)
- Building Location: Red Moose Brewing Company
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Search Engine Marketing-Retargeting, Geofencing & Keywording
Jun26Welcome to the culmination of our workshop series with Week 5: Search Engine Marketing-Retargeting, Geofencing & Keywording, where we bridge the gap between cutting-edge technology and behavioral science to supercharge your marketing efforts. In this session, we'll explore how behavioral science principles can revolutionize your approach to search engine marketing. Dive deep into the world of retargeting, where we'll uncover strategies to engage with potential customers based on their previous online behaviors, effectively guiding them through the purchasing journey. Discover the power of geofencing and how it enables you to deliver hyper-targeted messages to consumers based on their physical location. By understanding the psychology of location-based marketing, you'll learn how to create personalized experiences that resonate with customers in real-time, driving foot traffic and e-commerce conversions. Location: Red Moose Brewing Company 90 East St. Pittsboro, NC 27312
- Start • End Date: 06/26/2024 • 06/26/2024
- Day: W
- Time: 6:00 PM - 8:00 PM
- Cost: Free
- Instructor: Dr. Michael Barbera
- Location Code: 79 West (79 West Innovation Hub, Pittsboro)
- Building Location: Red Moose Brewing Company