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Free Seminars/Webinars

All Seminars

Please check each individual seminar to see its location and registration information. Attend any 5 seminars with the Core Business Seminar (CBS) designation, and you will receive an Entrepreneurial Foundation Certificate.

  • Call (919) 718-7544 to pre-register or for more information about Chatham County seminars.
  • Call (910) 892-2884 to pre-register or for more information about Harnett County seminars.
  • Call (919) 774-6442 to pre-register or for more information about Sanford Area Chamber of Commerce seminars.
  • Call (919) 718-7544 to pre-register or for more information about Lee County seminars.

  • Seminario web sobre impuestos sobre las ventas y uso (En Línea) (Sales and Use Tax)

    May
    14

    Enter your email address and click Continue. Email Address Email address is used as your unique id Continue Este taller ayudará a los dueños de negocios a entender mejor sus obligaciones fiscales sobre ventas y uso. Incluirá lo esencial sobre Impuesto sobre ventas y uso, como registrar una cuenta y aprender sobre los tipos más comunes de impuestos recaudados sobre ventas y uso. Adicionalmente los participantes recibirán ayuda práctica sobre como cumplimentar declaraciones del impuesto sobre ventas y uso. Modificaciones a la legislación fiscal referentes a mejoras de infraestructura y reparación, mantenimiento e instalación de servicios no serán abordados de forma alguna durante este taller. Este seminario en línea se presentará vía la plataforma Webex. Si nunca ha utilizado la plataforma Webex, será necesario que la descargue a su computadora. Le pedimos que finalice este paso utilizando el mismo nombre, apellido (s) y correo electrónico que utilizó para registrarse al seminario. Una vez completado esto, el sistema le permitirá tener acceso al seminario en línea. Le recomendamos que ingrese a la sesión del seminario en línea, por lo menos cinco minutos antes de la hora, para asegurarse de que no tenga problemas técnicos.

    • Start • End Date: 05/14/2024 • 05/14/2024
    • Day: Tu
    • Time: 6:00 PM - 8:00 PM
    • Cost: Free
    • Instructor: NCDOR
    • Location Code: ONLINE (Class is held online)
    • Building Location:

    Register Now

  • Doing Business in NC Series: Growing Your Business (Online)

    May
    16

    Enter your email address and click Continue. Email Address Email address is used as your unique id Continue This webinar discusses the steps a business owner must take to hire an employee(s) for their business in NC. Participating agencies include the Internal Revenue Service (IRS), the North Carolina Department of Revenue (NCDOR), the North Carolina Employment Security Commission (ESC), and the North Carolina This webinar will be presented via Webex platform. If you've never used Webex it will ask you to download onto your computer. We ask that you go ahead and complete this step, utilizing the same First Name, Last Name and Email address used during registration. Once you do this it will allow you access to the webinar. We recommend that you sign in to the webinar at least five minutes prior to the start of the session to ensure you don't have any technical issues.

    • Start • End Date: 05/16/2024 • 05/16/2024
    • Day: Th
    • Time: 10:00 AM - 1:00 PM
    • Cost: Free
    • Instructor: NCDOR
    • Location Code: ONLINE (Class is held online)
    • Building Location:

    Register Now

  • Business Tax Essentials for the Small Business Owner (Online)

    May
    21

    Enter your email address and click Continue. Email Address Email address is used as your unique id Continue In this seminar, NC Department of Revenue (NCDOR) will cover basic requirements to help North Carolina businesses understand the laws and obligations necessary to be a tax compliant business. Participants learn about filing and administrative requirements, the basics of NC sales & use tax law, the basics of NC withholding tax law, step by step directions for completing sales tax and withholding returns, and directions for filing and paying online. This webinar will be presented via Webex platform. If you've never used Webex it will ask you to download onto your computer. We ask that you go ahead and complete this step, utilizing the same First Name, Last Name and Email address used during registration. Once you do this it will allow you access to the webinar. We recommend that you sign in to the webinar at least five minutes prior to the start of the session to ensure you don't have any technical issues. For assistance please contact Ginny Hayes via email: ghayes@cfcc.edu

    • Start • End Date: 05/21/2024 • 05/21/2024
    • Day: Tu
    • Time: 6:00 PM - 8:00 PM
    • Cost: Free
    • Instructor: NCDOR
    • Location Code: ONLINE (Class is held online)
    • Building Location:

    Register Now

  • Online Seller for the Small Business Owner (Online)

    May
    22

    Enter your email address and click Continue. Email Address Email address is used as your unique id Continue This webinar will assist online sellers that are “engaged in business” in North Carolina. Areas of discussion within the webinar will include: sellers with a physical presence in N.C., remote sales to N.C., marketplace facilitators and marketplace sellers as well as applying for a N.C. Sales and Use Tax Account ID, if necessary. This webinar will be presented via Webex platform. If you've never used Webex it will ask you to download onto your computer. We ask that you go ahead and complete this step, utilizing the same First Name, Last Name and Email address used during registration. Once you do this it will allow you access to the webinar. We recommend that you sign in to the webinar at least five minutes prior to the start of the session to ensure you don't have any technical issues. For assistance please contact Ginny Hayes via email: ghayes@cfcc.edu

    • Start • End Date: 05/22/2024 • 05/22/2024
    • Day: W
    • Time: 3:00 PM - 5:00 PM
    • Cost: Free
    • Instructor: NCDOR
    • Location Code: ONLINE (Class is held online)
    • Building Location:

    Register Now

  • Digital Marketing for Small Business Owners (Part 1)

    May
    22

    Digital Marketing for Small Business Owners Certification Program (Must attend all 6 sessions for certification) Dates: May 22, May 29, June 5, Jun 12, Jun 19, and June 26. Time: 6;00 pm - 8:00 pm Location: May 22 (Dennis Wicker Civic Center, Sanford), May 29 (online), June 5 (online), June 12 (online), June 19 (online), June 26 (Dennis Wicker Civic Center, Sanford) Session 1 - Sharpen Who Your Best Customers Are This kick-off session will be available in person only. This will be an engaging start to the 6 series Digital Marketing Certificate program. To gain the greatest success in Digital Marketing and Social media, you must start by answering the question: What is your unique offering? Who is the best person that needs your product or services? What is your competition? This training will help you sharpen your perspective on those topics with other small business owners on your same journey to support you. This is a participatory class, so come ready to move your business forward! Topics covered will include: Your core message brand and customer persona (Yours Only) Customer persona - Who are we speaking to (Customer) Learn from your competition online (Market Research) Must Attend all 6 Sessions for Certification

    • Start • End Date: 05/22/2024 • 05/22/2024
    • Day: W
    • Time: 6:00 PM - 8:00 PM
    • Cost: Free
    • Instructor: Martin Brossman
    • Location Code: DWCC (Dennis Wicker Civic Center)
    • Building Location: 111

    Register Now

  • Withholding Tax Basics for the Small Business Owner (Online)

    May
    29

    Enter your email address and click Continue. Email Address Email address is used as your unique id Continue This workshop will give participants a better understanding of state withholding tax requirements when hiring a new employee. Participants will learn about the basics of state withholding taxes, how to register for an account, and how to fill out a return in addition to discussing when withholding is required for certain 1099 recipients. This webinar will be presented via Webex platform. If you've never used Webex it will ask you to download onto your computer. We ask that you go ahead and complete this step, utilizing the same First Name, Last Name and Email address used during registration. Once you do this it will allow you access to the webinar. We recommend that you sign in to the webinar at least five minutes prior to the start of the session to ensure you don't have any technical issues. For assistance please contact Ginny Hayes via email: ghayes@cfcc.edu

    • Start • End Date: 05/29/2024 • 05/29/2024
    • Day: W
    • Time: 2:00 PM - 4:00 PM
    • Cost: Free
    • Instructor: NCDOR
    • Location Code: ONLINE (Class is held online)
    • Building Location:

    Register Now

  • Digital Marketing for Small Business Owners (Part 2) - Online

    May
    29

    Session 2 - The Content Online That Attracts Your Best Customer Must Attend All 6 Sessions for Certification Understanding and being able to consistently create as well as distribute the right content to support the growth of your business is key. With the limited time and multiple hats that a business owner has to wear, it is critical they attract the customers they can serve well and are not attractive to the customer they can not serve well. This training will sharpen your saw on the topic of collecting, creating, curating, engaging, and distributing the right stories and content for the growth of your business. Topics covered will include: Where are they and the people that trust you Social proof and secondary verification The customer's journey to you Capturing, Curating, and Creating content (SEO) Your Story, Your origin story, Your customer's story (Pixar and Hero's Journey)

    • Start • End Date: 05/29/2024 • 05/29/2024
    • Day: W
    • Time: 6:00 PM - 8:00 PM
    • Cost: Free
    • Instructor: Martin Brossman
    • Location Code: ONLINE (Class is held online)
    • Building Location:

    Register Now

  • Brand Development & Management

    May
    29

    Branding is the cornerstone of your business’ identity, encompassing its visual elements to the emotions it evokes in consumers. In our upcoming workshop session, we'll dive deep into the power of branding and its profound impact on consumer behavior. We'll explore how subtle nuances in color, aesthetics, and messaging can sway a customer's perception and influence purchasing decisions. Through the lens of consumer psychology, we'll uncover the critical building blocks of a robust brand: consistency, creativity, and connection. Join us as we unpack the intricate relationship between branding, marketing, and sales, and discover how a well-crafted brand identity can serve as a catalyst for business success. You'll gain practical insights and actionable strategies for developing a brand that resonates authentically with your target audience, fostering loyalty and trust, and, ultimately, driving growth. Location: Red Moose Brewing Co. 90 East St. Pittsboro, NC 27312

    • Start • End Date: 05/29/2024 • 05/29/2024
    • Day: W
    • Time: 6:00 PM - 8:00 PM
    • Cost: Free
    • Instructor: Dr. Michael Barbera
    • Location Code: PMC (Pittsboro Main Campus)
    • Building Location: Red Moose Brewing Company

    Register Now

  • Sales and Use Tax Workshop for the Small Business Owner (Online)

    May
    30

    Enter your email address and click Continue. Email Address Email address is used as your unique id Continue This workshop will help business owners better understand their sales and use tax obligations including covering sales and use tax basics, registering for an account, and learning about the most common types of sales and use taxes collected. In addition, participants will receive hands-on help preparing sales and use tax returns. Sales and use tax law changes regarding capital improvements and repair, maintenance, and installation services will not be addressed in any depth during this workshop. This webinar will be presented via Webex platform. If you've never used Webex it will ask you to download onto your computer. We ask that you go ahead and complete this step, utilizing the same First Name, Last Name and Email address used during registration. Once you do this it will allow you access to the webinar. We recommend that you sign in to the webinar at least five minutes prior to the start of the session to ensure you don't have any technical issues. For assistance please contact Ginny Hayes via email: ghayes@cfcc.edu

    • Start • End Date: 05/30/2024 • 05/30/2024
    • Day: Th
    • Time: 11:00 AM - 1:00 PM
    • Cost: Free
    • Instructor: NCDOR
    • Location Code: ONLINE (Class is held online)
    • Building Location:

    Register Now

  • Digital Marketing for Small Business Owners (Part 3)

    Jun
    05

    Session 3 - Where Is The Best Place for You To Be You can be everywhere online and you should be. You need to know the right platforms where your customers are and your business to be. Have priorities on where you distribute your content, as well as engage with your future and current clients. This is a survey class addressing the qualities, features, to-do, and what not to do on the key platforms. Topics covered will include: Understanding the different platforms, Specifics on how to reach and update on: Facebook, Instagram, Twitter, Tiktok, Snapchat, Clubhouse, Linkedin, Alignable

    • Start • End Date: 06/05/2024 • 06/05/2024
    • Day: W
    • Time: 6:00 PM - 8:00 PM
    • Cost: Free
    • Instructor: Martin Brossman
    • Location Code: ONLINE (Class is held online)
    • Building Location:

    Register Now

  • Consumer Psychology & Customer Experience

    Jun
    05

    Psychology Infused Marketing is a dynamic session that combines the power of psychology with Clicksuasion's groundbreaking reTRUST Framework. This workshop will equip marketers with the knowledge and tools to create highly effective and impactful marketing campaigns that build trust, engagement, and lasting connections with consumers. Attendees will gain a deep understanding of human behavior, emotional branding, persuasion techniques, and more while unlocking the power of the reTRUST Framework to enhance consumer trust, engagement, and conversion rates. Join us to create Remarkable, Experiential, Transparent, Reciprocal, Utilitarian, Social, and Timely marketing strategies that leave a lasting impact on your target audience. Location: Red Moose Brewing Company 90 East St. Pittsboro, NC 27312

    • Start • End Date: 06/05/2024 • 06/05/2024
    • Day: W
    • Time: 6:00 PM - 8:00 PM
    • Cost: Free
    • Instructor: Dr. Michael Barbera
    • Location Code: PMC (Pittsboro Main Campus)
    • Building Location: Red Moose Brewing Company

    Register Now

  • How to Start a Business in Harnett County

    Jun
    11

    In this seminar, you will begin to learn how to get your business started. The program will include: - The only 5 resources everyone has - How to find out about licenses - Should you incorporate? - How to hire good people - How to create low-cost advertising - Two questions to ask any expert - How to do a quick business plan - Where the money will come from - Local resources in Harnett County to help you get started "How to Start a Business in Harnett County" can be your first step to small business ownership.

    • Start • End Date: 06/11/2024 • 06/11/2024
    • Day: Tu
    • Time: 6:00 PM - 9:00 PM
    • Cost: Free
    • Instructor: Mike Collins Mari-inetta Pavlic
    • Location Code: HMC (Harnett Main Campus)
    • Building Location: Miriello Bldg. Room 135

    Register Now

  • Digital Marketing for Small Business Owners (Part 4)

    Jun
    12

    Session 4 - Having A Sustainable Marketing Plan in Action Must Attend all 6 Sessions for Certification Are you setting yourself up to win over time with a sustainable marketing plan you can manage and maintain? You need to know what to track and what to change in this ever-changing world online. Learn how to gain more 5-star reviews and what to do with one-star reviews. Find out how to further develop the “voice” of your business and how to maintain it across all social media platforms you may use. Topics covered will include: Sustainable Marketing over time, building your content feed, distribution, tracking, adjusting, reputation monitoring and responding - Positive and Negative reviews, and gaining more 5-star reviews and handling 1-star reviews.

    • Start • End Date: 06/12/2024 • 06/12/2024
    • Day: W
    • Time: 6:00 PM - 8:00 PM
    • Cost: Free
    • Instructor: Martin Brosmann
    • Location Code: ONLINE (Class is held online)
    • Building Location:

    Register Now

  • Financial Decision-Making & Pricing Strategy

    Jun
    12

    Welcome to Week 3 of our immersive workshop series, where we dive into the fascinating intersection of Financial Decision Making and Pricing Strategy, infused with insights from psychology and behavioral finance. In this session, we'll unravel the complex web of factors influencing consumer perceptions of value and driving purchasing decisions. Prepare to explore the psychology behind pricing strategies as we dissect how consumers perceive price anchors, reference points, and the psychology of discounts. We'll uncover the cognitive biases and heuristics that shape financial decision-making, empowering you to leverage these insights to optimize your pricing strategy for maximum impact. Location: Red Moose Brewing Company 90 East St. Pittsboro, NC 27312

    • Start • End Date: 06/12/2024 • 06/12/2024
    • Day: W
    • Time: 6:00 PM - 8:00 PM
    • Cost: Free
    • Instructor: Dr. Michael Barbera
    • Location Code: PMC (Pittsboro Main Campus)
    • Building Location: Red Moose Brewing Company

    Register Now

  • Digital Marketing for Small Business Owners (Part 5)

    Jun
    19

    Session 5 - Maximizing the Use of Video & Photos to Gain More Business You have about 3 seconds to capture your customer's attention. This training addresses how to grab their attention with compelling videos, photos, and directory updates to build and expand your business. We address how to optimize your YouTube video to get maximum results. You will understand how to add both photos and videos to your Google Business Profile in the right way. This Google Profile for your business is an often-overlooked component of marketing your business that can bring new customers, and it’s free! Topics covered will include: video, Photography, and Directories, capturing Video, Audio - Tips in photography, YouTube and Google Business Profile

    • Start • End Date: 06/19/2024 • 06/19/2024
    • Day: W
    • Time: 6:00 PM - 8:00 PM
    • Cost: Free
    • Instructor: Martin Brossman
    • Location Code: ONLINE (Class is held online)
    • Building Location:

    Register Now

  • Behavioral Economics, Neuromarketing & Biometric

    Jun
    19

    In this session, we'll explore behavioral economics, examining how irrational behaviors and cognitive biases shape consumer choices. Through the lens of neuromarketing and biometric research, we'll unveil the hidden triggers that influence purchasing behavior at a neurological level, allowing you to craft marketing strategies that resonate on a deeper, more subconscious level. Join us as we uncover the latest advancements in behavioral science research and discover how to implement effective behavioral interventions in your marketing and sales efforts. Gain practical insights into leveraging psychological principles to enhance customer engagement, drive conversions, and cultivate long-lasting brand loyalty. By harnessing the power of behavioral economics and neuroscience, you'll unlock new opportunities to elevate your business to unprecedented heights. Location: Red Moose Brewing Company 90 East St. Pittsboro, NC 27312

    • Start • End Date: 06/19/2024 • 06/19/2024
    • Day: W
    • Time: 6:00 PM - 8:00 PM
    • Cost: Free
    • Instructor: Dr. Michael Barbera
    • Location Code: PMC (Pittsboro Main Campus)
    • Building Location: Red Moose Brewing Company

    Register Now

  • Digital Marketing for Small Business Owners (Part 6)

    Jun
    26

    Session 6 - Digital Ads, Email Marketing, and Customer Retention This final session will celebrate those who have completed the Digital Marketing Certificate series. Now that you have a solid web game and are seeing good tracking in your online presence, what is next? We will cover the fundamentals of paid ads and how to start without losing your shirt. We also will include how to build up your ground game with the right Relationship Marketing strategy that increases the enduring strength of sincere person-to-person connections Topics covered will include: Paid Ads,Facebook paid and Google ads,and relationship marketing.

    • Start • End Date: 06/26/2024 • 06/26/2024
    • Day: W
    • Time: 6:00 PM - 8:00 PM
    • Cost: Free
    • Instructor: Martin Brossman
    • Location Code: DWCC (Dennis Wicker Civic Center)
    • Building Location: 111

    Register Now

  • Search Engine Marketing-Retargeting, Geofencing & Keywording

    Jun
    26

    Welcome to the culmination of our workshop series with Week 5: Search Engine Marketing-Retargeting, Geofencing & Keywording, where we bridge the gap between cutting-edge technology and behavioral science to supercharge your marketing efforts. In this session, we'll explore how behavioral science principles can revolutionize your approach to search engine marketing. Dive deep into the world of retargeting, where we'll uncover strategies to engage with potential customers based on their previous online behaviors, effectively guiding them through the purchasing journey. Discover the power of geofencing and how it enables you to deliver hyper-targeted messages to consumers based on their physical location. By understanding the psychology of location-based marketing, you'll learn how to create personalized experiences that resonate with customers in real-time, driving foot traffic and e-commerce conversions. Location: Red Moose Brewing Company 90 East St. Pittsboro, NC 27312

    • Start • End Date: 06/26/2024 • 06/26/2024
    • Day: W
    • Time: 6:00 PM - 8:00 PM
    • Cost: Free
    • Instructor: Dr. Michael Barbera
    • Location Code: 79 West (79 West Innovation Hub, Pittsboro)
    • Building Location: Red Moose Brewing Company

    Register Now